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, 2008 |
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Black Belt Shopper Don’t Get Mauled at the Mall The book was gorgeous and would make a perfect gift for my niece. She is just getting old enough to enjoy being in the kitchen and this book which I found in a very high end kitchen store would be ideal. But, like just about everything else in the store, it was offered at a price that would make a black belt shopper cringe. * * * What to do? Do I splurge? After all, I can afford it and Stephanie is a wonderful girl. Still, I may get better value buying something else. I went home and did what every black belt shopper knows you can usually do in the New Economy–I checked on prices. In this case, I found that beautiful book for 35% less at buy.com, an online general merchandise site. If you’ve read about the New Economy, you know that choices, timing, and information are the three key words for thriving in the New Economy. Thanks to the plethora of ways to buy and gain information about purchases, a buyer today has more options, particularly if (s)he is not in a hurry and is flexible about brands, models, etc. I have noticed this is particularly true about major purchases and upscale items. Some of these options can be confusing, but if you know how to use them, the resources of the New Economy can help you get more value for your dollar. Many mall merchants hope that you see an item you want and just buy it. Black belt shoppers know better. So what does a black belt shopper do when (s)he sees a great item at a not-so-great price? Here are some of the tools I use to snag those bargains.
Malls can be dangerous places in more ways than one. The presence of security officers reminds us of the physical danger. I’m here to remind you that the clever placement of high-profit items to attract your attention can be dangerous to your financial well-being if you are not careful. The New Economy, however, provides so many options for wise shopping that stepping back a little and being a little more methodical will help you get so much more for your dollar. Don’t get mauled at the mall.
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Copyright © 2003 by Larry Wiener
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