Organize Your Own Seminar
Always spend the last few minutes on an evaluation, asking what was useful, what was missing, what could have been improved, or else pass out a simple evaluation questionnaire; this will help you refine your seminars and build your reputation as someone whose presentations are worth attending.
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Once you've done a few free seminars, and you've
gotten good feedback, you may decide to start charging to attend. Seminar prices
are all over the map, from a nominal fee of $10 or so on up to many hundreds of
dollars. The more valuable and unique your information, and the more people can
put it to direct use and either save or earn significant money, the more you can
charge for it. Eventually, this can become a significant income stream.
A hotel conference room or
restaurant banquet hall may be your best bet if you don't have a space of your
own, because it will include niceties like coffee and water for all attendees
and other people do all the set-up. But you may have to pay dearly for the
Add Internet postings,
your own e-mail newsletter, and some carefully targeted direct mail into the
mix, and you ought to be able to get at least enough to more than pay the bills.
If you missed last month's article, read Organize Your Own Seminar: Part 1
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Copyright © 2003 by Shel Horowitz
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